Business Intake Form - Extraordinary Brands By Darren Peel

Full Name

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Email

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Business Name

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What Industry do you operate in?

Specify the industry you operate in.

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In 2-3 sentences, what does your business do?

Briefly describe what your business does.

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What are your primary revenue streams or services?

List your primary revenue streams or services.

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If you had to break your brand and business down into three pillars, what would those pillars be?

List three primary areas of focus inside your business

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Current Clients Demographics

Describe your current clients (age, gender, profession, income level).

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What problem does your business solve for them?

Describe your clients’ primary pain points and problems

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How do clients typically find you now?

Explain how clients typically find your business.

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Social Media Accounts

List and link your current social media accounts and platforms.

How would you describe your current online presence? (Nonexistent, minimal, moderate, strong)

How would you describe your current online presence?

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What aspects of your expertise or personality do you believe set you apart from competitors?

What makes you stand out from competitors?

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What are 3-5 words that describe how you want your brand to be perceived professionally?

Describe how you wish your brand to be perceived professionally (3-5 words).

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What are your top three business goals for the next 12 months?

Please specify your top three goals

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Are there any industry leaders, businesses, or personal brands you admire? Why?

List any industry leaders, businesses, or personal brands you admire and why.

What opportunities are you hoping to attract through enhancing your brand?

What opportunities do you hope to attract? (e.g., speaking engagements, clients, partnerships).

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When someone sees your brand/lands on your website/interacts with you, how do you want them to feel? What do you want them to think about you and your brand?

Put yourself in your prospects shoes. Describe how you’d want them to feel and what they would think when they see your brand

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What topics could you speak about comfortably for hours?

Try to identity 3-5 pillar topics for your brand

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Past Content Created

What content have you created in the past? (e.g., articles, videos).

General Information

Target Audience Quick View

Brand Current State

Goals and Vision

Messaging