trusted by 279+ Personal Brands
Build an inbound authority engine in 90 days.
We write your messaging, ship your site, and launch your marketing funnel as a single integrated build.
90 days. Brand strategy, full web build, and a live marketing funnel… Built as one integrated system, not three separate projects.
- Imagine This...
A Completely Different Brand is just 90 days away.
More Authority
Followers
Reach
Impressions
Stop being the best-kept secret in your niche. A brand built on authority signals attracts attention you don’t have to chase.
More Leads
Opt-Ins
Subscribers
Applicants
A strategically built funnel turns your expertise into a lead engine that runs whether you’re working or not.
More Revenue
Revenue
ROAS
CAC
When your brand, website, and marketing tell a unified story, clients stop negotiating and start investing.
This is what happens when your brand, website, and marketing funnel are built together from a single strategic brief… Each one amplifying the other instead of working against it.
- Join Our Portfolio Of Personal Brands
We're Building A Portfolio of
7-Figure Personal Brands
- Client Results
Real Personal Brands.
Real Results. Real names.
Caleb Hammer's Team
“Darren was able to design a unique but modern website that really wowed us. He made himself available whenever we needed and was invested in delivering a product that didn’t just look good, but drove results as well.”
Zach Hesterberg
“He is single handedly the best web design and branding person I know for personal brands.”
Brian Pickowicz
“It has been one of the greatest investments we’ve ever made in our company.”
Darrin Robinson
“I’m very happy with my new site. It represents me and my brand very well!”
Jacob Kauffman
“Darren is awesome! So easy to work with & incredibly talented. He has designed multiple amazing landing pages for me and has supported me with updates to my website.”
Xtine Cardenas
“I’ve been working with Darren for over a year now! He has helped transform my brand several times. I can give him creative direction and he always knows how to bring my vision to life!”
- Why It Works When Others Don't
The Authority Stack — the only system that builds all three layers at once
Every coach or consultant who has been burned by an agency got burned for the same reason: they bought three separate services from three separate vendors who shared zero context.
The brand agency didn’t write the copy. The web designer didn’t read the strategy brief. The marketer didn’t know the offer. Each deliverable made sense in isolation. Together, they created a brand that felt fractured, incoherent, and impossible to scale.
The Authority Stack is built on one principle: copy leads everything. Your Messaging Matrix is written first. Every visual, every page, every funnel is built from that document — so the brand sounds like you, the website converts like it means it, and the marketing says the same thing the first time someone Googles you at 11pm.
That’s not an agency model. It’s an integrated system — and it’s the reason clients see results in months, not years.
Messaging Matrix
01
Brand Identity
02
Website Copy + Design
03
Marketing Funnel
04
I
- Phase 1 | Week 1-4
The Authority Foundation
Brand Strategy
- Week 1
Brand Discovery
01
- Deep-dive discovery session (2–3 hrs)
- Ideal client avatar excavation
- Competitive landscape audit
- Core story & origin extraction
- Voice, tone & personality calibration
- Belief audit — Vehicle / Internal / External
- Week 2
Messaging Matrix
02
- One-sentence positioning statement
- Big promise & core transformation
- Unique mechanism — their proprietary "how"
- Brand voice descriptors + do/don't examples
- Signature story (Epiphany Bridge)
- Bio variants — 1-line, 3-line, full
- Week 3
Accelerated Brand Guidelines
03
- Deep-dive discovery session (2–3 hrs)
- Ideal client avatar excavation
- Competitive landscape audit
- Core story & origin extraction
- Voice, tone & personality calibration
- Belief audit — Vehicle / Internal / External
- Week 4
Website Copy
04
- Homepage — hero, credibility, offer, proof, CTA
- About page — authority story arc
- Signature offer / work with me page
- Lead magnet landing page copy
- Micro-copy — CTAs, nav, footer
- SEO metadata — titles + descriptions
II
- Phase 2 | Week 5-8
The Digital Headquarters
Web Design
- Week 5
Design Direction + Wireframes
05
- Deep-dive discovery session (2–3 hrs)
- Ideal client avatar excavation
- Competitive landscape audit
- Core story & origin extraction
- Voice, tone & personality calibration
- Belief audit — Vehicle / Internal / External
- Week 6
High-Fidelity Design
06
- One-sentence positioning statement
- Big promise & core transformation
- Unique mechanism — their proprietary "how"
- Brand voice descriptors + do/don't examples
- Signature story (Epiphany Bridge)
- Bio variants — 1-line, 3-line, full
- Week 7
Build
07
- Deep-dive discovery session (2–3 hrs)
- Ideal client avatar excavation
- Competitive landscape audit
- Core story & origin extraction
- Voice, tone & personality calibration
- Belief audit — Vehicle / Internal / External
- Week 8
Revisions + Launch
08
- Homepage — hero, credibility, offer, proof, CTA
- About page — authority story arc
- Signature offer / work with me page
- Lead magnet landing page copy
- Micro-copy — CTAs, nav, footer
- SEO metadata — titles + descriptions
III
- Phase 2 | Week 5-8
The Marketing Engine
Web Design
- Week 9
Strategy + Content Creation
09
- Deep-dive discovery session (2–3 hrs)
- Ideal client avatar excavation
- Competitive landscape audit
- Core story & origin extraction
- Voice, tone & personality calibration
- Belief audit — Vehicle / Internal / External
- Week 10
Design + Build
10
- One-sentence positioning statement
- Big promise & core transformation
- Unique mechanism — their proprietary "how"
- Brand voice descriptors + do/don't examples
- Signature story (Epiphany Bridge)
- Bio variants — 1-line, 3-line, full
- Week 11
Integration + Testing
11
- Deep-dive discovery session (2–3 hrs)
- Ideal client avatar excavation
- Competitive landscape audit
- Core story & origin extraction
- Voice, tone & personality calibration
- Belief audit — Vehicle / Internal / External
- Week 12
QA + Fame Machine Kick-Off
12
- Homepage — hero, credibility, offer, proof, CTA
- About page — authority story arc
- Signature offer / work with me page
- Lead magnet landing page copy
- Micro-copy — CTAs, nav, footer
- SEO metadata — titles + descriptions
- Included Free With Every Overhaul
Three bonuses that solve the problems You Might Now think to ask about
01
The Competitor Positioning Audit
Before Week 1 begins, we audit your top 3 competitors and map the exact white space your positioning should own. You’ll never have to wonder if your brand blends in — because we’ve already made sure it doesn’t.
02
The Authority Content Starter Pack
Before Week 1 begins, we audit your top 3 competitors and map the exact white space your positioning should own. You’ll never have to wonder if your brand blends in — because we’ve already made sure it doesn’t.
03
The 90-Day Post-Launch Strategy Call
Before Week 1 begins, we audit your top 3 competitors and map the exact white space your positioning should own. You’ll never have to wonder if your brand blends in — because we’ve already made sure it doesn’t.
- Who This Is For
This is built for a
specific kind of expert
The Authority Stack works exceptionally well for the right person. Read this before you apply.
This IS for you if...
- You're generating $10K–$80K/month primarily through referrals and want a system that works without you
- You have genuine expertise and client results but your online presence doesn't reflect them
- You're ready to be seen — and willing to show up for the process, not just receive a deliverable
- You understand that brand and marketing are investments, not expenses
- You want one integrated partner who builds the whole system — not three agencies who don't talk to each other
- You're playing a long game and ready to scale into the Fame Machine after the build
This is NOT for you if...
- You're looking for a quick logo and a template site — there are cheaper options for that
- You want to stay anonymous and let the work speak entirely for itself
- You're not willing to invest 3–5 hours per week in discovery and feedback
- You expect results without committing to the ongoing Fame Machine phase
- You've already tried three agencies, nothing worked, and you haven't reflected on why
- The Investment
Transparent pricing for
serious operators
Positioned for coaches and consultants already generating $15K+ per month who understand the ROI of getting this right once.
- The 90-Day Authority Stack
$12,500
One-time investment · or 3 × $4,500/month
- Competitor Positioning Audit
- Messaging Matrix — your brand's source of truth
- Accelerated brand guidelines + full visual identity
- Custom website — strategy, copywriting, design, build
- One complete marketing funnel — your choice of track
- Authority Content Starter Pack — 30 days of content
- Campaign brief + Fame Machine onboarding
- 90-Day Post-Launch Strategy Call
- Phase 2 — The Fame Machine
From $2,500/mo
Ongoing traffic, leads, and audience growth. Rev-share at 10% of attributed new revenue — whichever is greater. Begins Month 4. Most clients recoup their Overhaul investment within the first 60 days of the Fame Machine.
- Zero Risk. Fully on Us.
If we don't deliver, you don't pay.
Every deliverable in the 90-Day Overhaul is scoped, scheduled, and committed to in writing before we begin. If we fail to deliver any component on time and to the agreed spec — we continue working at no additional cost until it’s right.
And if at the end of 90 days you don’t feel the brand, website, and funnel we’ve built are worth at least 3x your investment, we’ll refund the difference. No negotiation. No small print.
We can offer this because our qualification process works. We only take on clients we’re confident we can get results for. The guarantee doesn’t increase our risk — it eliminates yours.
- The Application Process
Simple. Personal. No pressure.
Three steps between now and your first discovery session. No automated funnels, no sales scripts, no pushy follow-ups.
01
Submit Your Application
A short form covering where you are, what you’re building, and what you want to achieve. Takes five minutes. Reviewed personally within 48 hours.
- 5 Mins
02
Fit Call
If there’s a match, I’ll reach out personally. We schedule a 30-minute call — confirm scope, answer your questions, make sure the timing is right. No commitment required.
- 30 Mins
03
We Get to Work
Onboarding pack sent, Week 1 discovery booked. Your 90-day transformation begins on a defined start date. The Competitor Audit lands before your first session.
- Immediately
- Limited Spots
Your authority era
starts
in 90 days
Applications take 5 minutes. If there’s a fit, we’ll schedule a 30-minute call to confirm scope and answer every remaining question — before you commit to anything.
- Frequently Asked Questions
You made it this far...
You must still have Questions.
I've worked with other agencies before... What makes this different?
Most agency experiences go wrong for the same three reasons: strategy gets handed off to juniors, deliverables are fragmented across vendors who share no context, and the work is generic because discovery wasn’t deep enough. The Authority Stack is structured to solve all three. One person leads discovery personally. Branding, copy, design, and marketing are built from a single brief — the Messaging Matrix — so nothing is disconnected. And our guarantee means if we don’t deliver, you don’t pay.
I don't have a big audience yet... Is that a problem?
No — and this is often the best time to build the system. Audience size is irrelevant at the brand and website level. What matters is that when people find you, what they encounter converts. The Fame Machine phase that follows is specifically designed to grow the audience once the infrastructure is ready. Building an audience before your brand is built is like running ads to a broken funnel.
What if I am not ready to commit to the ongoing fame machine after the 90 days?
You’re not contractually locked in — but I’ll be transparent: the Authority Stack is the foundation for an ongoing growth system, not a standalone project. If you go through the build and don’t drive traffic to it, you’ll have a beautiful, high-converting asset sitting dormant. If you’re genuinely uncertain about the ongoing commitment, let’s discuss it on the fit call before you commit to anything. That’s what the call is for.
How much of my time is required during the 90-Days?
Because referral revenue has a ceiling — and that ceiling usually hits around $50–80K/month. Beyond that, you need inbound systems that work without you. Most high-revenue coaches are generating income in spite of their brand, not because of it. The question isn’t whether you need it — it’s how much you’re leaving on the table each month because prospects who find you online see a brand that doesn’t match the quality of your work.
What website platforms do you build on?
Never let the platform be the deciding factor for your brand’s success. We can use various platforms to best suits your needs — most commonly WordPress, GHL, or Framer. Determined in Week 1, discovery based on your requirements for content management, integrations, and scalability. You receive a full walkthrough and training before handoff. We don’t lock you into proprietary systems.
